Honda Oakland Wins Enviromental Award

Gold Award-Gold

Honda of Oakland Earns Honda Environmental Leadership Award for Reducing Its Environmental Impact 

10% reduction in energy use, conservation of water, and recycling
at core of “green dealer” effort

Oakland, CA March 2018 – Honda of Oakland has earned the Honda Environmental Leadership Award and has been recognized by American Honda Motor Co. Inc., as a leader in the company’s effort to reduce the environmental impact of Honda dealerships in communities around the nation.

Honda of Oakland earned the award for achieving specific environmental targets based on a rigorous points system that includes reducing total energy use at the dealership by at least 10 percent.

“We’re extremely proud to be part of Honda’s global effort to help preserve and protect the environment,” said Todd King, General Manager. “Our customers already benefit from owning a fuel-efficient Honda vehicle, but now they have the extra piece of mind, knowing that they’re doing business with a local Honda dealer that is committed to reducing its environmental impact in the community.”

Honda Oakland has taken numerous steps to reduce its environmental impact and to earn the Honda Environmental Leadership Award.

Honda introduced its new voluntary “green dealer” program to its U.S. dealers in the fall of 2011. The company uses a third party evaluator to conduct environmental audits of participating dealers and recommend strategies for reducing their energy use.

Over the past three decades, Honda has been working to reduce the environmental impact of its products, manufacturing and logistics operations, and facilities in North America. These initiatives are reported annually in the company’s North American Environmental Report.  Expanding its environmental initiatives to its dealer body is the logical next step in the company’s effort to reduce waste, energy use and CO2 emissions across the full spectrum of its operations and throughout the lifecycle of Honda products, including at the point of sale.


About Honda of Oakland

Honda of Oakland is a full service Honda dealership, providing its customers in the San Francisco Bay Area with high-quality sales and service support since 1985. Honda of Oakland was also recently awarded President’s Award from American Honda Motors


Honda Environmental Leadership

Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO2 emissions on a global basis by 2050, compared to 2000 levels.  The company also is striving to realize significant growth in sales of electrified vehicle which includes the introduction of the Honda Clarity series of vehicles, beginning with the hydrogen-powered Clarity Fuel Cell vehicle, launched in late 2016, followed by a new Clarity Electric and Clarity Plug-In Hybrid in 2017.


Honda also is endeavoring to reduce the environmental impact of its products throughout their life cycles, including the reduction of energy use and emissions from our production, distribution and sales. This includes the Environmental Leadership Award “green dealer” program, through which more than 100 U.S. Honda and Acura dealers have reduced annual CO2 emissions by more than 12,500 metric tons.


Media Contact Information:

Cole Weeks

Marcos Frommer (American Honda Motor Co., Inc.): 310-781-4223

2018 Accord Named North American Car of the Year.


2018 Accord Named North American Car of the Year

The all-new 2018 Accord, the 10th generation of America’s most popular car, has earned the prestigious 2018 North American Car of the Year award. Accord’s win marks the third consecutive year that a Honda model has received top honors from the North American jury of automotive journalists, with the Honda Civic and Honda Ridgeline winning the car and truck awards in 2016 and 2017, respectively.

“Honda took a clean-sheet approach to reinventing America’s most popular car, and we couldn’t be prouder to receive this honor for Accord as the North American Car of the Year,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division and general manager of Honda Sales, American Honda Motor Co., Inc. “We’re especially proud of the production associates in Ohio where Accord has been built to the highest quality standards for over 35 years.”

The North American Car, Utility, and Truck of the Year awards honor excellence in innovation, design, safety features, performance, technology, driver satisfaction, and value. Initiated in 1994, they are judged by 60 professional automotive journalists from the United States and Canada who work for independent magazines, television, radio, newspapers and industry websites.

Completely redesigned from the ground-up, the all-new Accord features a lighter and more rigid body structure, an advanced new chassis design wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort. The drivetrain options include two all-new, high-torque VTEC Turbo engines, the world’s first 10-speed automatic transmission for a front-drive car and a new generation of Honda’s two-motor hybrid technology. The Accord also includes a host of new safety, driver-assistive and connected-car technologies.

For more information on the all-new 2018 Accord or to schedule a personal driving experience, please give us a call at (866) 822-9314.

Are You Ruining Your Transmission with These 5 Common Bad Habits?

Are You Ruining Your Transmission with These 5 Common Bad Habits?

Is it okay to coast down a hill in neutral? Should you put the car in neutral when you come to a stop? What is the safest way to launch an automatic car? Is it okay to switch from reverse to drive while the vehicle is moving? What happens when you put the vehicle in park?

This video from Engineering Explained gives you the answers to these questions about driving with an automatic transmission. Here are the highlights:

Never coast downhill in neutral. Most modern automatic transmissions cut fuel to the engine on their own, so putting your car in neutral won’t save you any gas. More importantly, it takes some control away from you and it’s illegal in 15 states.

Never switch directions without stopping. Make sure you come to a complete stop before going from drive to reverse or vice versa. Otherwise you’re using your transmission to stop the vehicle instead of letting your brakes do their job, which isn’t a good idea.

Never “launch” your vehicle. Don’t rev your car’s engine in neutral and drop into drive to propel yourself forward, because it’s a fast way to wear out the bands in your transmission (they’re expensive to replace).
Never put your car in neutral at a stop light – it won’t save you any measurable fuel (a tiny fraction of a gallon at most) and it can cause wear on the transmission.

Never shift into park until you’ve come to a complete stop. Some cars won’t even let you do this, but you should never attempt it in any case – you may damage or break the locking pin that’s used to keep your transmission from running.

If you have questions about your vehicle or need to schedule service, please give us a call at (866) 822-9314.

2018 CR-V Honored by Motor Trend



2018 CR-V Honored By Motor Trend

Motor Trend has named the ever-popular Honda CR-V as its 2018 SUV of the Year. The 2018 CR-V, which is the second model year of the completely reimagined fifth-generation of Honda’s compact SUV, beat out 25 contenders in an exhaustive evaluation by 11 of Motor Trend’s top editors, writers, and testers. The refreshed fourth-generation Honda CR-V previously took home Motor Trend 2015 SUV of the Year honors.

“The Honda CR-V has earned its place as America’s most popular SUV over the past two decades by providing customers with a just-the-right balance of features, capabilities, fun-to-drive performance and outstanding quality.” said Jeff Conrad, senior vice president of Automobile Sales & general manager of the Honda Division, American Honda Motor Co., Inc., “We are incredibly honored to earn this recognition from the experts at Motor Trend in a very competitive and crowded field.”

Calling it “the swankiest interior ever seen on the CR-V”, Motor Trend chose the CR-V because Honda paid attention to a wide range of details including advancement in design, safety performance features, engineering excellence, efficiency, and value. To be eligible for the Motor Trend SUV of the Year award, a vehicle must be “all-new” or “substantially upgraded” and have been on sale within twelve months from the previous November.

The 2018 Honda CR-V is manufactured at three Honda plants in North America, in East Liberty, Ohio; Greensburg, Indiana; and Alliston, Ontario. Its 1.5-liter turbocharged engine and automatic transmission are manufactured by Honda in Anna, Ohio and Russells Point, Ohio, respectively1. Honda has sold more than 4.2 million CR-Vs in America since its U.S. introduction in 1997, making it the top-selling SUV in America over the course of 20 years. The new CR-V has collected numerous other accolades including a Kelly Blue Book “Best Overall Buy” in the Small SUV/Crossover category, U.S. News & World Report’s “2017 Best New Car for Teens” and Autotrader’s “Must Test Drive” Award, as well as a top-in-segment score in J.D. Power and Associates’ 2017 U.S. APEAL Study.

For more information on the 2018 CR-V or to schedule a personal driving experience, please give us a call at (866) 822-9314.

Family-Friendly, High-Tech 2018 Pilot Now Available


Family-Friendly, High-Tech 2018 Pilot Now Available

The 2018 Honda Pilot is now available with a starting Manufacturer’s Suggested Retail Price (1) of $30,900 (excluding $975 destination and handling). The Honda Pilot has long been a top model in the three-row SUV segment and continues to receive accolades, including the 2017 Consumer Guide Automotive Best Buy Award and U.S. News & World Report 2017 Best Cars for Families.

The three-row 2018 Pilot is powered by a 3.5-liter, a direct-injected i-VTEC V6 engine with Variable Cylinder Management (VCM) paired with a smooth-shifting 6-speed or 9-speed automatic transmission (6AT or 9AT). This fuel-efficient yet powerful engine produces peak horsepower of 280 and torque of 262 lb.-ft.(2), with an EPA fuel economy rating of up to 20/27/23 mpg for 2WD models and 19/26/22 mpg for AWD variants (city/highway/combined)(3).

The Honda Pilot’s roomy cargo area provides a high level of utility without compromising third-row space. Getting in and out of the third-row is easy as well thanks to a large entryway and available one-touch slide and fold second-row seat. The 2018 Honda Pilot further bolsters its family-oriented user friendliness by way of advanced in-vehicle connectivity, such as Apple CarPlay and Android Auto integration.

Along with the majority of Honda’s lineup, the 2018 Pilot can be equipped with the Honda Sensing suite of safety and driver-assistive technologies, which is available as a standalone option on EX and EX-L trims and standard on Touring and Elite trims. Honda Sensing includes Collision Mitigation Braking System (CMBS) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC), and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW). Additional safety and driver-assistive features on the 2018 Pilot include a standard multi-angle rearview camera and available blind spot information (BSI) with Rear Cross Traffic Monitor, respectively.

Honda Pilot was designed and developed by Honda R&D Americas, Inc., in Los Angeles and Ohio. The Pilot and its V6 engine are produced exclusively by Honda Mfg. of Alabama plant in Lincoln, Alabama, using a mix of domestic and globally-sourced parts.

For more information on the 2018 Pilot or to schedule a personal driving experience, please give us a call at (866) 822-9314.


(1) MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $975 destination charge and options. Dealer prices may vary.
(2) Peak power: 280 HP @ 6000 RPM (SAE net), peak torque: 262 ft-lb (355 Nm) @ 4700 RPM (SAE net)
(3) Based on 2018 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

This Hidden Car Danger Could Change Your Life


If you drive with a passenger in the car, or if you know teen drivers who may be coming home for the holidays from college, here’s an important story you shouldn’t miss:

One evening Bethany Benson, a college student with a bright future, was on her way home from visiting her aunt. Her boyfriend was driving, so Bethany did what many passengers are known to do: she reclined her seat, put her feet on the dash, and decided to relax and take a quick nap.

Unfortunately, it was a decision that would forever change Bethany’s life.

A car and a motorcycle collided further ahead of them, causing a chain reaction. The transport truck immediately ahead of them slammed on his breaks to avoid the accident. Bethany’s boyfriend didn’t react in time to avoid the truck, and their car slammed into the back of it.

In a front collision, your airbag is supposed to deploy – which is exactly what Bethany’s airbag did.

Both Bethany and her boyfriend survived the accident, but because of the way she was sitting, Bethany sustained permanent injuries. The impact of the airbag forced Bethany’s knees into her face, causing multiple injuries and brain damage. Her feet were so compressed that they are now two sizes smaller than before the accident.

Bethany has become a huge advocate for seatbelt and airbag safety. She is adamant about getting the message out about the danger of putting your feet up on the dashboard. Her hope is that her story can help spare others the pain of making this simple mistake.

At this time of the year, when people are traveling or even just getting stuck in highway traffic jams, please remember to stay safe by keeping your feet off the dash.